Introduction: On Dec 17, 2013, TiE Silicon Valley (SV) hosted a panel entitled: When Does Personalization Overreach into Privacy in the Era of Big Data? The thin line between targeted content (obtained from on-line data collection/synthesis) and the intrusion of user privacy was explored by moderator Karthik Kannan, Co-founder Cetas and Product/GTM Leader-Pivotal along with three panelists: Dhruba Borthaku, Senior Architect/Engineer-Database Engineering at Facebook Sanjay Sawhney, Senior Director and Head of Research at Symantec Research Labs Mahesh Kumar, Founder and CEO of Tiger Analytics The panel attempted to address how leading technology companies are working to set the precedent for the right amount of personalization without compromising users’ privacy and security. While some excellent points were made, they were not tied together or summarized into main themes. Lots of great questions were raised, but few answers given. Nonetheless, we’ve tried to capture the key issues and main discussion points in this article. Here are some of the questions posed in the abstract (provided by TiE-SV): With NSA & large web companies (e.g. Google, Facebook, Yahoo, etc) snooping, where does one draw the line between personalization and privacy? Is it location awareness that’s scaring people? Or is it the entity gathering this information that’s […]
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