Mary Meeker of KPCB puts out an Internet Trends report every year that is chocked full of interesting data on Internet, social, mobile and e-commerce trends. In this year’s report at the Code conference in Southern California last week, Ms. Meeker said that while growth in overall Internet usage was slowing (especially in developed countries), it has increased rapidly for mobile. Meeker said that: Mobile data consumption is up 81 percent due to many more people using tablets and smartphones, especially to watch video. See graph below. Mobile access now accounts for 25 percent of global web usage, up from 14 percent a year ago. Mobile internet traffic is growing at a rate of 1.5 times that of conventional broadband. Meeker sees it growing at an annual rate of 81 percent, with mobile video largely driving that growth. Global mobile internet usage leaped from 14 percent to 25 percent between May 2013 and May 2014. In North America, it jumped from 11 percent to 19 percent and in Europe it increased from 8 percent to 16 percent. Comment: This author finds it remarkable that “We now spend more time on mobile than on print and radio combined.” In 2013, people spent 20 percent of their […]
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