Introduction: The third annual Broadband TV Conference, held June 3-4, 2014, in Santa Clara, CA dealt with many of these issues in commercial free panel sessions and individual presentations. The multi-track conference covered topics such as: Is Television As We Know it Sustainable? The Future of Second Screen, Augmented TV and TV Apps OTT Devices – Is the Dominance of the TV Fading? Where is TV Everywhere? Analyzing the Business, The Rollouts, The Hype…and the Reality Which Technologies Will Change Television and Connected Viewing? The State of Over-the-Top Deployments – What Can We Learn From “WrestleMania”? Broadband TV and multi-platform services are now rapidly redefining the television landscape and the industry finds itself on the precipice of a massive shift in value. In particular, on demand over the top (OTT), Internet video on demand (VoD) is being complemented by linear/real time video and downloaded/stored videos for later playback. Some of the mega-trends that are driving the shift are the following: Content owners have more choice in distribution (satellite, cable, telco TV, broadband Internet via subscription or add supported) Advertisers are targeting consumers in ways never before possible (especially on mobile devices). On-Demand and binge viewing is rapidly growing in […]
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